Local Example of Viral Marketing - McDonald Hello Kitty Lab Game

Here is the second case.

Recently, McDonald launch the Hello Kitty Lab figure and the summer special drinks and dessert. Do you remember there is a TV advertisement ask people to click into McDonald's website to play the game and win the prize?



Viral marketing can also creating buzz through the game. Let play it together!
http://www.mcdonalds.com.hk/chinese/campaign/summer09/index.htm

Foreign Example of Viral Marketing:
1. Best Job in the World
2. Evian Roller Babies
3. Hotmail (i) & Hotmail (ii)
4. hongkong168.com

Local Example of Viral Marketing – hongkong168.com

In Hong Kong, there are many example of Viral Marketing too! Some of them are very successful, however, some of them are not. Let's share some of them. You may guess which is the successful or the unsuccessful example. But, we will not tell you the answer. "lol"

The first case is the hongkong168.com

Foreign Example of Viral Marketing:
1. Best Job in the World
2. Evian Roller Babies
3. Hotmail (i) & Hotmail (ii)

Tips of Viral Marketing

We have mentioned how to Viral marketing in the 3 marketing mix, "Price, Place and Promotion". Now, let me give a tips on "Product".

How to reinforce the advertising effect of a product by using Viral Marketing strategy?

Many Viral Marketing program utilize free products or services to stimulate consumer’s interest. Frankly speaking, it is very effective. However, this is only one of the methods to catch the attention from the consumers.

Actually, there are some more effective methods to strengthen the advertising effect of a product by Viral Marketing. Let me give you a tips now. Creating quality and special content, such as hilarious, raunchy or exaggerated content, can often make or break a viral campaign. But, you need to estimate the risk first. If you use this method more professionally and cautiously, the result of this method is often better than utilize free products.

It’s real, let’s try it now!!