Local Example of Viral Marketing - McDonald Hello Kitty Lab Game

Here is the second case.

Recently, McDonald launch the Hello Kitty Lab figure and the summer special drinks and dessert. Do you remember there is a TV advertisement ask people to click into McDonald's website to play the game and win the prize?



Viral marketing can also creating buzz through the game. Let play it together!
http://www.mcdonalds.com.hk/chinese/campaign/summer09/index.htm

Foreign Example of Viral Marketing:
1. Best Job in the World
2. Evian Roller Babies
3. Hotmail (i) & Hotmail (ii)
4. hongkong168.com