Viral Marketing by Boom! SPD4290, Class 301, Year 2009


"Michael Jackson,
we miss you so much!!!"

2009/07/10

BEST JOB IN THE WORLD

Have you ever think about what is your dream job? Some may say the attractive offer, and some may say have the job that you really love it. How about the mix of these two factors?

Viral Marketing SPD4290 Example - Queensland 1

The Queensland tourism board organise a campaign that recruit a person from the world for half year to be the caretaker of the great barrier reef islands with the best offer. The campaign called "THE BEST JOB IN THE WORLD".




Do they need to use a huge effort to capture the international awareness? Not exactly! This campaign itself can generate much of the buzz, exposure and circulation since who don't like this job? Besides, every applicant should upload their own video clip to introduce themselves and the Queensland tourism board have a website for the public to vote which video appeals you. That is why they can create such a great noise from all corner of the world.

Viral Marketing SPD4290 Example - Queensland 2 Viral Marketing SPD4290 Example - Queensland 3

The responsibilities of the Island caretaker is to clean the pool, feed the fish, collect the mail, explore and report back through the blog. The job commence at 1 July 2009. Here it is his blog: http://www.islandreefjob.com/

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