Transformer 2

Example's here...... the new movie Transformer 2 "Revenge of the Fallen'' crossover M&M to launch a new flavor of chocolate "strawberried peanut butter'' with limited-edition packages. Both sides can take this good opportunity to promote their products by attaching from each other. (Go get the new chocolate if you never try~~ YUMMY~~~~)

I guess you guys might see the latest souvenir ticktes advertisment in mtr station, Guess what it is ? Hello Kitty ? Mickey Mouse ? HaHa...nice try~~ Is Transformer 2 !!! Recently, MTR has launched a limited edition souvenir group tickets to transformer super fans. This affiliate marketing strategy is totally draw your attention, right ??

Related article by Elisha
The 6th principle of Viral Marketing - The Last Principle

The Last Principle

The last one is called ''taking advantages of others' resources''. That means by using affiliate marketing from one website to drive the vistors to another. For example : place text or graphic links on others' website. The explosure of the message can easily be enhanced and enables the vistors to access the related information and find the best resources quickly.

Nowadays, affiliate marketing approach is one of the fastest growing and most used in the world, for business, it allows people to make money online by promoting service and product more effective. Also, the evaluation of click-through rate can be viewed as how successful your affiliate program, if not, any amendment can be made to enhance the explosure.

Next time, i will upload an example to make you know more about this..........................

Michael Jackson, RIP

Michael Jackson, the world’s greatest entertainer passed away on 25 June aged 50. The sudden death of MJ has left the world shocked. Fans had different ways to remembering the king of pop.

Above is a sand sculpture tribute in Puri, India.

On the other hand, various online services are used for fans to tribute MJ. Social-networking sites like Facebook reported a sudden increase in membership for the Michael Jackson fan page that following Jackson's death.

http://www.facebook.com/pages/?browse&ps=151#/pages/RIP-Michael-Jackson-We-Miss-You/132749984408?ref=s

The King of Pop, Michael Jackson, you will always on our heart.



Related article by Debby
The 5th principle of Viral Marketing - Uses existing communication networks

Uses existing communication networks

Viral Marketing only cost very little to execute but it can deliver astounding results in a very short period. One of the successful factors is make use of the social networks.

Although people may have different personality, some are sociable and some are not, they are social. People have to constantly communicating through different methods. Social scientists tell us that each person has a network of 8 to 12 people in their close network of friends, family, and associates.

With the improvement of technology, communication is easier than before. People on the Internet can develop network of relationships, and they like to use social network sites such as Facebook, Twitter etc. As a result, the network is wider. You may have many “friends” that you probably don’t know.

Learn to place your message into these communication networks for true success in your viral marketing strategy.

Took PITY on a little poor child

Joseph Pulitzer prize winning photo of Kevin Carter in 1994 is a picture showed as following.

A bald eagle is looking at a weak and hunger child as well as waiting for her death. It is difficult for her to walk far away from the bald eagle. The situation is very urgent and it seems waiting to eat the child. The photographer was blamed because many people might think that he wants to win the prize and gain fine reputation in the industry. However he didn’t help the girl and let the bald eagle to eat her. When people read this photo, they may feel angry and think the photographer is cold bloodedly.

Using human emotion pushs audience to forward this photo to their friends and relative to let them know the feeling and messages of this picture. We might read this photo from forwarding e-mail and in some forums such as catcat forum. All those channels push and pull audiences to read and pass to others.


Related article by Gladys
The 4th principle of Viral Marketing - Exploits common motivations and behaviors

Exploits common motivations and behaviors

Using human motivation and behavior as a tool is very common in viral marketing. Marketers always use a message which is related to human motivation and behavior such as hunger and love to push people to forward messages to their friends, relatives, colleagues through the Internet channel likes e-mail, forums and chat rooms. Many people are in sympathy with the content of message and they might pass the message to others as well as they would have same feeling with them. However, the message likes a virus which infects to another people in short time and wide spreading. Design a marketing strategy that builds on common motivation and behaviors for its transmission, and it is a successful promotion method in this generation because of low cost and high exposure.

Coca Cola YouTube Channels

When I'm saying youtube, I believe that all of you are familar with it. It is an international social network for you to share or to watch the videos. Have you ever subscribe to some organisation's video?

Coca Cola, as an international brand, it is too complicated for them to generate public attention to their brand and make it consistant as their target are the consumers in the world. To the viral marketing, we can make use of the channels so as to disemmionate the message to the larger scale of customers. Coca Cola offical have created a Coca Cola Channels in youtube, they will post some videos on it from time to time. It can keeping the connections with the worldwide Coca Cola fans.




Related article by Janet
The 3rd principle of Viral Marketing - Virus......Here I come~

Virus......Here I come~

You may curious how viral marketing can spread like an virus increased by multiple.


Certainly, your product/service should have an unique selling point. If your marketing effort become a talking point for the general public, the awareness would be enhanced. The traditional marketing method may place an print ad or send a mail. However, the general public disgust with this type of junk mail as it is so hardselling. Also, it is a passive way and they may not your target. On the other hand, viral marketing can motivate them to paly an active role to search about your product/service.


It seems quite similar with the word-of-mouth marketing. NOT exactly! You are not only telling the goodness of the product/service, you may also building your brand image, spread out the information in a faster way, etc. It all depends on your strategy. Nowaday, the widely use of Internet social network like facebook and twitter, it can enhance the speed of flowing the message.

Facebook examples

As we discussed what is the mean of “Provides for effortless transfer to others”, let us to use some example to explain.





Facebook will upload difference type of flash game in a period of time, but why you know they have the new game launch? The reason is the invitation function during the game. Each game in facebook have an invitation key to let you invite your friend to join the game and provide some “benefit” to you in your game to induce you to invite your friend to come to facebook and play the game.

Therefore, facebook can spread their message during each invitation. Game, is easily to attract people to go into the website, and the link always paste in the invitation e-mail so that people can easy to access.

Related article by Anna

The 2nd principle of Viral marketing -“Provides for effortless transfer to others”

“Provides for effortless transfer to others”

The second element of Viral marketing is “Provides for effortless transfer to others”.

The main reason of Swine flue spread so fast in the world is the virus which is easy to transfer through touching hand and public facilities. Viral marketing has a same theory that message need to be easy to transfer and the media which carrying the messages need to be easy to transmit and replicate. Therefore, the digital format materials and the free and instant communication platform, Internet, efficient the Viral marketing’s development. Topical examples are e-mail, website, graphic and software download. Also, the short and attractive message will be advantage on spreading the message.

WOW! Buy 1 get 1 FREE!

I enjoy shopping with discount, and hope to share with friends. If you like coffee, here brings you BUY 1 GET 1 FREE in Pacific Coffee!!













This is one of the practice of viral marketing. Pacific Coffee cooperated with another corporate, NOW TV and offered discount to her advertisers. The coupon can be used by both NOW TV advertisers and non - NOW TV advertisers. Therefore, when the target group received the coupon, they will send the free coupon to their friends and family.

In this situation, viral marketing is working. At the beginning, marketers only sent coupons to NOW TV advertisers. After the process of giving by the initial recievers via internet, such as blogs and emails, the FREE message of the marketers is then passed to multiple people. The cost by the marketers would be relatively cheaper by applying this viral marketing tool.


Related article by Agnes
The 1st principle of Viral Marketing - FREE!! FREEZE!!!

FREE!! FREEZE!!!

Starting from here, we would like to share the six elements of viral marketing with you in the following posts.

There is nothing attractive as something FREE. Eyeballs would be freeze when where is free. Viral marketing is a kind of giving for gaining. No matter you are a virual marketer or an internet user, you are familiar with this marketing tool.

Have you ever recieve emails with value message? What is your action next? Will you click "forward" to share with your family and friends? Sharing with someone you love would gain happiness; giving information away would gain sales. This formula encourage marketers create attractive ad via internet. Viral marketing likes virus, spreading quickly and speedy to the end.

Virual marketing practices well on promotions. When you get discount email from companies, you will quickly send to your friends and your friends will do the same. It is a cycle which might goes around maybe thousands or even millions of people. Marketers then gain high reach on the public and increase sales.

Next, some examples are coming to share!

What is Viral Marketing????

The term “Viral Marketing” (病毒式行銷) is getting so popular lately within the Marketer’s group and you can see all these creative works from this tectniques are usually very creative and eye catching. Do you really know what Viral Marketing is?

Viral Marketing describes any strategies that encourage the reader to pass on the marketing message and take this advantage to reach thousands or even millions of people rapidly, just like computer virus, it spread around very quickly. Viral Marketing can be done off or on the internet. Off the internet, it can be described as “word-of-mouth”, “creating a buzz”, “giving out samples” and “network social marketing”.

However, it mainly focus on the internet, it is the most powerful channel to expand your message to others in the cheapest way. So, marketers will add in many creative design or zany messages to attract people and in these websites, you can see buttons likes “Share with friends” or “Forward to friends”. Simply share by entered your friend’s email address.

Stay with us, the six elements of Viral Marketing will be coming soon.

Viral Marketing

Congratulations!!!!!

Congratulations to the launchung of our Blog

"Viral Marketing (SPD4290): Definition, Elements, Examples, Videos - It's FREE!!!"

on 9th June, 2009. In this blog, our team will introduce an attractive marketing topic which is Viral Marketing. We would like to share our studies with you all. We are pleased to receive your comment about this blog and our writing.

First of all, do you know "What is Viral marketing???"



Please read our blog more frequently and learn more about what is Viral Marketing now!

Thanks!

by "Boom!"