When I'm saying youtube, I believe that all of you are familar with it. It is an international social network for you to share or to watch the videos. Have you ever subscribe to some organisation's video?
Coca Cola, as an international brand, it is too complicated for them to generate public attention to their brand and make it consistant as their target are the consumers in the world. To the viral marketing, we can make use of the channels so as to disemmionate the message to the larger scale of customers. Coca Cola offical have created a Coca Cola Channels in youtube, they will post some videos on it from time to time. It can keeping the connections with the worldwide Coca Cola fans.
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The 3rd principle of Viral Marketing - Virus......Here I come~
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