Exploits common motivations and behaviors

Using human motivation and behavior as a tool is very common in viral marketing. Marketers always use a message which is related to human motivation and behavior such as hunger and love to push people to forward messages to their friends, relatives, colleagues through the Internet channel likes e-mail, forums and chat rooms. Many people are in sympathy with the content of message and they might pass the message to others as well as they would have same feeling with them. However, the message likes a virus which infects to another people in short time and wide spreading. Design a marketing strategy that builds on common motivation and behaviors for its transmission, and it is a successful promotion method in this generation because of low cost and high exposure.