WOW! Buy 1 get 1 FREE!

I enjoy shopping with discount, and hope to share with friends. If you like coffee, here brings you BUY 1 GET 1 FREE in Pacific Coffee!!













This is one of the practice of viral marketing. Pacific Coffee cooperated with another corporate, NOW TV and offered discount to her advertisers. The coupon can be used by both NOW TV advertisers and non - NOW TV advertisers. Therefore, when the target group received the coupon, they will send the free coupon to their friends and family.

In this situation, viral marketing is working. At the beginning, marketers only sent coupons to NOW TV advertisers. After the process of giving by the initial recievers via internet, such as blogs and emails, the FREE message of the marketers is then passed to multiple people. The cost by the marketers would be relatively cheaper by applying this viral marketing tool.


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The 1st principle of Viral Marketing - FREE!! FREEZE!!!