Viral Marketing by Boom! SPD4290, Class 301, Year 2009


"Michael Jackson,
we miss you so much!!!"

2009/06/28

Michael Jackson, RIP

Viral Marketing Example - Michael Jackson (MJ) 1

Michael Jackson, the world’s greatest entertainer passed away on 25 June aged 50. The sudden death of MJ has left the world shocked. Fans had different ways to remembering the king of pop.


Viral Marketing Example - Michael Jackson (MJ) 2
Above is a sand sculpture tribute in Puri, India.

On the other hand, various online services are used for fans to tribute MJ. Social-networking sites like Facebook reported a sudden increase in membership for the Michael Jackson fan page that following Jackson's death.


The King of Pop, Michael Jackson, you will always on our heart.



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The 5th principle of Viral Marketing - Uses existing communication networks

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