Viral Marketing by Boom! SPD4290, Class 301, Year 2009


"Michael Jackson,
we miss you so much!!!"

2009/06/26

Took PITY on a little poor child

Joseph Pulitzer prize winning photo of Kevin Carter in 1994 is a picture showed as following.

Viral Marketing SPD4290 Example - Took PITY


A bald eagle is looking at a weak and hunger child as well as waiting for her death. It is difficult for her to walk far away from the bald eagle. The situation is very urgent and it seems waiting to eat the child. The photographer was blamed because many people might think that he wants to win the prize and gain fine reputation in the industry. However he didn’t help the girl and let the bald eagle to eat her. When people read this photo, they may feel angry and think the photographer is cold bloodedly.

Using human emotion pushs audience to forward this photo to their friends and relative to let them know the feeling and messages of this picture. We might read this photo from forwarding e-mail and in some forums such as catcat forum. All those channels push and pull audiences to read and pass to others.


Related article by Gladys
The 4th principle of Viral Marketing - Exploits common motivations and behaviors

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