Classic Example of Hotmail ----- Part II

With yesterday discussion about the classic Hotmail example in viral marketing, are you looking forward to know the rest??

Now you know that there are people actually working at the back end while we are sending emails to our friends, here is the rest of the strategies :

1. After you sent an email to your friend with Hotmail, as the recipient read the message, they will be able to see the simple message at the bottom. With using the word “free”, it can easily attract more new customers.
2. Of course, if the person is interested, they can sign up for their own free e-mail service and start chatting with their friends.
3. Lastly, customers can build up more relationship by propel the message in order to widen their own ever-increasing circles of friends and associates.

Like tiny waves spreading ever farther from a single pebble dropped into a pond, a carefully designed viral marketing strategy ripples outward extremely rapidly.

Related article by Carvian

Classic Example of Viral Marketing -Hotmail (i)