The Disadvantage of Viral Marketing

There are always advantages and disadvantages in everything; there are no exceptions, especially for viral marketing. Now, let me explain some disadvantages of using viral marketing.

1. Nuisance Factor



People get so many internet noises everyday; they have difficulty to determine which message they should pay attention to. The message, just like a spam mail, is likely to be deleted or ignored instead of being passed on to the other people.

2. Negative Buzz



People most likely to talk about the bad things rather than the good things, people will not take time to proof the negative news. As a result, the business will suffer.

3. Ethical Considerations

Although there are some privacy policies to limit the transaction of the mailing list of a company, there are some recipients who feel that viral marketing is a sleazy practice. They may even choose not to do business with those companies at the end.

4. Hard to measure

Viral marketing can be a hit and miss proposition, or unless the campaign is being handled by experience individuals; it can be very difficult to determine whether it is a worthwhile proposition.


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