Hey, to better understand viral marketing, I almost forgot there is a classic example that we must talk about…… is the Hotmail.com, one of the first free Web-based e-mail services.
Did you sign up your first email with Hotmail.com? I think the majority of us..
The strategy of hotmail is very simple, there are 6 stages, let’s talks about the first 3 :
- Hotmail give away free e-mail addresses to people to communicate through the Internet and to send / received files and visuals.
- Hotmail will attach a simple tag at the bottom of every free message sent out: "Get your private, free email at http://www.hotmail.com". This way, they can advertise for free and create WOM, they also use the term “free” to attract people.
- In the back end, Hotmail staff will stand back while people e-mail to their own network of friends and associate.
Have you ever realize that from long long time ago viral marketing was already being used through digital, want to know the rest of how Hotmail managed viral marketing? Come back and check out tomorrow!!
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1 comments:
Dear Friends.
Wath is the name ( have specific name ?)of a system for insert any name in diferent parts of video ( you sign in with this name and the video is performed with your name in many scenes )http://caceresnews.com/main.php?id=9b9b0f3f9c7754aa6b709ed36808c768
In this case is the name is Matck el wolfer.
In the Cannes example the name is Martin Soriano
http://caceresnews.com/main.php?id=9b9b0f3f9c7754aa6b709ed36808c768
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