Viral Marketing by Boom! SPD4290, Class 301, Year 2009


"Michael Jackson,
we miss you so much!!!"

2009/07/11

Evian Roller Babies

Recently, there is a very successful example that using Viral Marketing to promote the brand of a drinks company - evian.

Viral Marketing SPD4290 Example - Evian Roller Babies

Through the video shared in YouTube channel, they would like to show their energic brand image to the people by oberving the effect of evian on the main cast - babies from many different nationalities.

Let's take a look first.



Wow!!!

How do feel on it? It's wonderful, right? Yes, sure!

This video provides three versions, internation version, US version and France version, that launched in YouTube for 11 days only. Although 11 days is a short period of time, the total number of views is already more than 8.5 millions. What's a outstanding record in YouTube channel.

If you go to the user page of evian in YouTube, you may find the making of and the other 2 related videos too. It's very funny!!!

Let me share the making of with you all.

Evian Roller Babies Making Of

3 comments:

Viral Marketer said...

o...
What's a wonderful example!!!

The babies are so cute!!!!

Support!!!!!!!

agnes said...

cute babies!!!!!!!!!!

Unknown said...

The babies are pretty! I must admit that it's very unusual video! It's fun and cool! Pip in here and you'll see more writing research papers Thanks a lot!

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