Viral Marketing by Boom! SPD4290, Class 301, Year 2009


"Michael Jackson,
we miss you so much!!!"

2009/07/13

Eason Chan be a delivery boy??



Viral marketing in marketing mix ( product, price, place and promotion )will creative a synergies to the marketing campaign. We have mentioned how to Viral marketing in the “Price”, let talk about the application on “Place”!

Have you been imagine Eason Chan be a delivery boy and delivery a hot meal to you? That is not a dream anymore. Recently, McDonald has a new campaign on 24hrs delivery service, on using the celebrities are a delivery boy, like Joey Yung and Eason Chan.

Viral Marketing SPD4290 Example - McDonald Eason

That is a good example of McDonald using Viral marketing to promote the new "24hrs delivery service". They using the celebrities be a delivery men will let people keep on talking if they think of the delivery service as they will imagine they will have chance to meet with their idol!

Have to take action to order? Eason Chan may be your next delivery boy!

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